As a start-up business owner, I didn't have much of an advertising budget to promote my business - actually I really didn't have any budget whatsoever.So, I got my hands on any free information that was available on the topic. (There are a bunch of great free resources available through your local library or by simply doing a Google Search for the information you want to learn)And as much as I could, I found people within my local community or my current network that were a bit further down the path than I was and sought them out for guidance.Fast forward to today, after much trial and error and statistical analysis, I came up with the strategy that I'm about to share with you.Important Note: This strategy works very well with any piece of original content that you have. If you can, crank out as much ORIGINAL content as you can and run it through this system. The results that you can get with 200 original articles are MUCH MORE than what you can get with 20 articles. So crank out content.Okay, let's get straight to it.
Post Article on External Directory - This is the absolute 1st time that your content will be seen by the public. Your article should be posted to a public directory like EzineArticles.com where you can create your own author profile and get access to a large audience.
Publish YouTube Version - You can do this simply by recording yourself reading the article, then creating a slide show with PowerPoint where each slide is one paragraph of the article, recording a screen capture of the slide show with a software like Camtasia, matching up the audio to the slide show, and exporting to YouTube. (This can also be done through other video hosting or audio hosting sites)
Announce the Publishing to the Press - Through free services like PRLog.com, you can publish press releases covering any news that you want. And the release of new content counts as news. So your first announcement is that in a few days you're about to publish a post on your blog "including detailed video" covering _______ topic.
Publish Article & YouTube Video on Blog - This is simply embedding your YouTube video at the top of the post, and pasting the article right below it. You should make a few tweaks here and there to make it more geared towards a blog post but that's pretty much it.
Announce "Being Live" to the Press - This step is simply publishing another press release saying that the content you were talking about a few days ago has officially launched and gone live on the business owner's site.
That is at least 5 different times that the public heard about your content. And if you did a good enough job of optimizing the content so that it's "SEO friendly", then you'll get the passive and residual traffic that will come from this content.Not to mention, if you've done a good job of plugging a sales process into your blog, then the traffic that your external sources are going to generate will likely monetize into leads and sales.
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