Never, Never, Ever Give Up!

One of the true secrets of success is persistence. That's one of the things that characterizes all successful entrepreneurs; as the old cliché puts it, "Quitters never win, and winners never quit." That's become a cliché because it's a basic truth. People who are persistent, who don't give up when the going gets rough, are the ones who make it. You can knock them down a dozen times, and they'll get up thirteen times. Knock them down twenty times, and they'll get up twenty-one. They realize you can have a string of failures and still win in the end. They've learned this the hard way, and still continue to move forward.Why? Because one success, especially a major success, can wipe out all the previous failures. Many people give up after just one or two tries, and often the tries are half-hearted to begin with. They give up way too soon. They don't realize that the longer you stick with something, the easier it gets -- and the more you increase your odds of hitting it big.Seldom do you meet a man or a woman who is persistent and determined to make it in business who doesn't. Sure, some have success come early, and others have had to struggle for a while. But most of the real failures are people those who have tried one or two things that probably weren't the best things to start with in the first place. They lose some money, and then they go around telling everybody else, "Mail-order doesn't work. Multi-level marketing doesn't work. Direct response marketing doesn't work. Business isn't worth all the heartache." And that's absolute bull.


You may have to try lots of different things before you make it. You may experience many, many failures along the way. Nonetheless, you have to start out with your dreams solidly in place, and keep your eyes on the prize, whatever the prize is to you.Winston Churchill was once asked to give a speech to a group of college graduates. They wanted him to share all of his wisdom, and say something that could really inspire these kids. He got up to the podium, and saw that there were hundreds of students just sitting there, ready to listen to every word he had to say. The whole place went quiet. He looked out at them and said something along the lines of, "Never, never, ever give up." Then he sat down.That was his entire speech -- and it was the most inspiring thing that he could possibly have said. When asked long afterwards, "What made you think of this? We've never heard such a short message with such a powerful theme." He said, "World War II was raging, and the Nazis were bombing the hell out of London and other British cities. That was on my mind as I was dealing with them. It was a message for myself; and then, of course, I knew it would help the students in their lives." Ultimately, Churchill's determination helped overcome and obliterate Nazi Germany.This is a message you should take to heart today. Though the stakes may not be as high as they were with Churchill, never, never, ever give up. Keep trying hard enough, and eventually you will succeed.